DROPS
Millions of views and policy change for an Afghan women's rights think tank.
We've been on the account since 2023, running campaigns across five regions and helping shift real policy outcomes.
Duration
2023 – present, ongoing
Services
About the Brand
The Organization for Policy Research and Development Studies (DROPS) is a leading Afghan think tank committed to strengthening democratic values through policy-oriented research, training, and advocacy.
Their work focuses on increasing women's participation and representation in policy discourse — running field research and campaigns that put pressure on the Taliban and inform the international community's response to the crisis facing Afghan women.
Overview
We've worked with DROPS since 2023, building out their social presence, digital campaign infrastructure, and online events program from the ground up. That included rebuilding their website and establishing a consistent organic and paid content strategy across multiple markets.
The work sits at the intersection of advocacy and diplomacy — campaigns had to hold up in front of EU and UN policy audiences as well as the general public, which shaped how we approached both message and channel.
Our Process
Four parts of the work carried most of the weight.
Global campaign coordination.
We ran campaigns across the EU, US, UK, Afghanistan, and South Africa simultaneously, adapting message and format to each audience while keeping a consistent policy ask.
Organic + paid, working together.
Organic content built sustained visibility and credibility with policy audiences; paid amplified key moments and pushed reach beyond DROPS' existing network.
Institutional coordination.
Campaigns were run in coordination with the UN, aligning DROPS' advocacy with the broader international response to Taliban policy.
Digital events.
We organized and ran online events to extend DROPS' research and advocacy work into direct engagement with their audience.
Results
Millions*
Views generated across DROPS' social channels
Six Figures*
In funding and sponsorship generated for the organization
Policy change
Campaigns contributed to real policy shifts around Afghan women's rights
*Exact figures withheld due to client privacy agreement.
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