MenMansion

About the Brand

Men Mansion is a modern men's grooming brand built on old-school standards and new-school taste. Born from the fusion of time-tested, natural ingredients and a clean, confidence-first vision for today's man.

They use premium, carefully sourced raw materials to create high-performance skincare that blends tradition with innovation. Simple formulas, real results, no nonsense.

Overview

MenMansion approached Seba Agency to help them with ad management and consulting. Their existing setup didn't have any paid channels and also didn't have proper performance tracking setup. The challenge was to build out their paid channels to grow their ecom store to the next level.

We set up custom server-side tracking ensuring that no data goes astray. Then built out their Meta and TikTok ad channels with concise campaigns and ad strategies that took them to surpass $100k.

Our Process

We designed a media buying and creative model through:

• 1

  Mapping out their avatars and sub-avatars to understand their customer.

• 2

  Repeatable naming conventions across the ad managers to help track performance.

• 3

  Created data-driven ad concepts every week for their team to produce.

• 4

  Assisted in building out their email flows in Klaviyo.

• 5

  Coaching and consulting sessions so their team could leverage AI tools to improve their workflows.

• 6

  Helped their team build landing pages to improve CVR.

Results