Men Mansion
+17.2% average monthly revenue growth, sustained for 14 months.
We've been on the account since the store's first month of revenue, starting with no paid channels at all.
Duration
15 months, ongoing
Services
About the Brand
Men Mansion is a modern men's grooming brand built on old-school standards and new-school taste. Born from the fusion of time-tested, natural ingredients and a clean, confidence-first vision for today's man.
They use premium, carefully sourced raw materials to create high-performance skincare that blends tradition with innovation. Simple formulas, real results, no nonsense.
Overview
We started with Men Mansion at the beginning, not partway through. There were no paid channels running and no real performance tracking in place. There was also no previous agency's account structure to inherit, which meant we built the ad infrastructure from scratch as the brand grew.
We should be upfront about what that means for the numbers. A store's first few months grow off a small base, so early percentage gains come easily. That's why the figures below cover 14 months rather than a single good quarter.
The first thing we built was custom server-side tracking, so the attribution was reliable before we started spending against it. Meta and TikTok came after that, one channel at a time, using the creative system below.
Our Process
Two parts of this system do most of the work. Neither depends on how much you're spending, so both work the same way on a larger account as they did here.
A naming convention that tracks creative properly
Every asset gets named with its concept number, format, angle and funnel stage, and we use the same format across every ad manager:
C221 UGC Woman Stress Acne DTC
That means you can track performance by concept instead of by ad ID. Rather than asking which ad won, you can ask which angle won. That answer still holds when you retire the ad, switch platforms or double the budget.
A four-stage iteration ladder
When a concept works, we don't rebuild it from scratch. We change one thing at a time and work up through four stages, so we can always tell what caused the result:
- 1
Hook variants. Same body, different opening few seconds.
- 2
Length and social proof. Different cut lengths, plus review and result callouts.
- 3
Different creators. The same angle that already worked, with someone new presenting it.
- 4
Other formats. Statics, VSL and AI-assisted versions built off the same angle.
Because only one thing changes per stage, the tests that fail are still useful. If a concept stops working at stage 3, you've learned the angle was working because of the creator rather than the message. That's worth knowing.
Alongside that
Avatar and sub-avatar mapping, so new concepts start from a specific customer rather than a blank page.
Weekly concepts based on the data, giving their team a steady queue to produce against so testing never stalled waiting on assets.
Klaviyo email flows, so the customers paid ads brought in were worth more over time.
AI workflow coaching, so their in-house team could get more done each week without hiring.
Landing page support, so the page matched what the ad had promised.
Growth Curve
Results
+384%
Revenue growth, year over year
(Jul '25 → Jul '26)
+17.2%
Average monthly growth, compounded
(over 14 months)
+51%
Quarter-over-quarter growth
(Q1 → Q2 2026)
Every figure above is a percentage over a stated time period. We don't publish revenue figures for our clients.
Worth noting what wasn't ours: brand development and product formulation were handled by Men Mansion. Our work was paid acquisition, creative strategy, tracking and consulting.
Let's work together
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