Sendmonee
From $0 to a 7-figure valuation, driving new user growth for a P2P remittance platform.
We've been on the account since November 2025, acting as fractional CMO for an early-stage fintech startup.
Duration
November 2025 – present, ongoing
Services
About the Brand
Sendmonee (Finex Solutions Limited) is a community-funded P2P currency exchange platform serving the diaspora remittance market. Instead of relying on institutional markups, users set and compare their own exchange rates directly with each other — giving people more control and visibility over what their money is actually worth when it crosses borders.
Overview
We came on as Sendmonee's fractional CMO in November 2025, when the company was pre-launch. There was no existing acquisition infrastructure — we built the paid strategy from scratch, alongside the broader growth function, as the product went to market.
Our Process
Three things defined how we approached the account.
Acted as fractional CMO.
Rather than running one channel, we built and owned Sendmonee's overall growth strategy, aligning marketing execution with product and business priorities.
Paid acquisition, market by market.
We drove new user registrations through paid ads across four distinct diaspora markets — Canada, UK, US, and Nigeria — each with its own audience behavior and channel mix.
Registration-focused funnel.
With a new product and no existing user base, the priority was building a repeatable, scalable path from ad to signup.
Results
$0 → 7-figure*
Company valuation since we began driving growth
37%
Month-over-month growth in new registrations
*Exact figure withheld due to client privacy agreement.
Let's work together
Schedule a 20-min call to review your brand and uncover 3–5 ways to scale profitably.
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